If you are a people pleaser in business, then you will become miserable and likely fail until you learn this lesson. I know I have.
I researched this and got into the guts of "people pleasing" and "being too nice". Dr. Aziz Gaxipura has a lot of material on the subject as well and I've learned a lot from his books and content.
I give you FOUR Core Million Dollar Breakthroughs about People Pleasing in this episode... including all about "client selection"